Generix Group

Case study

In order to provide efficient and affordable solutions for software development area one has to be fully aware of market’s needs. GENERIX specializes in the development of Supply Chain solutions, acting in 50 countries and working along with more than 5 thousand companies worldwide. Its goals are to create collaborative solutions that enrich the value chain of its customers through bringing together partners, customers and other company members.

Five platforms integrate Generix Supply Chain Hub, but the group identified three of them as essential to increasing sales: Warehouse Management System (WMS), for warehouse management, Electronic Data Interchange (EDI), for data management and electronic invoicing, and Transport Management System (TMS), for transport management.

To reach its target audience through an effective digital strategy, Generix turned to a reference agency. Infinidata has implemented a set of online solutions to definitively achieve this goal.

We developed specific landing pages for the three platforms, with all information regarding the products within a clean and objective design. To enhance lead generation, we designed Google Ads campaigns and implemented SEO strategy, which allowed the best positioning on Google SERPs