BANCO BAI CV

Case study

When launching a new product, visibility is the key to build a good reputation and positively impact sales. Banco BAI CV knew this value chain and chose a remarkable agency to boost its financial products digital visibility.

In line with the principle of creating value for its audiences and society, Banco BAI launched Morabeza credit card in Cape Verde. With the Master Card subscription, this card facilitates customers transactions abroad and guarantees credit for its users.
The challenge was to build product visibility and increase its sales among customers. Thus, Infinidata presented a digital strategy as well as some digital marketing solutions to definitively achieve these goals.

We developed several landing pages for its various financial products using clean and objective design. In order to boost lead generation, we created several newsletters and Google Ads campaigns, and to optimize services and products visibility on social media we created Facebook Ads campaigns.