What is content marketing?
According to the Content Marketing Institute, content marketing is defined as:
“A technique for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined target audience, with the aim of generating profitable customer action.”
Basically content marketing is the art of communicating with your potential customers without being a direct sale.
Brands became aware of the importance of a content strategy to raise brand equity and create measurable opportunities. We collaborate with your company in the development and implementation of a content strategy aligned with your business objectives.
Through original content such as articles, blogs, e-books, infographics, podcasts, white papers and more, we have a dedicated team made up of social network managers, SEO specialists, content managers and bloggers to ensure that your content is relevant, attractive and captivating to your target audience.
Perhaps more important than understanding what content marketing is, is understanding why it is so important to your business. These are some of the advantages:
- Increases visibility and authority as an opinion leader
- Lower cost of customer acquisition
- Increases public loyalty
- Improves search engine placement
- Generated leads have greater conversion potential